Romance is a business. Family, friends, followers – all can be rented. The star of the film is Yuichi Ishii, the real CEO of Family Romance LLC, a company that rents human substitutes for the needs of its customers: a family member for a social event, someone to blame for a mistake at work, a stranger to help you relive the best moment of your life. In the film, a mother asks Ishii to impersonate her long absent husband and make contact with her teenage daughter. The situation becomes a tangled web of business transactions and emotions.