A 4th generation brewery changes its tradition from classic brewing to an “experienceable” street art location. Not an easy thing to do in Bayreuth, Bavaria, where art has always been synonymous with WagnerÄs classical music. The “scene” is involved, too, and is allowed to actively participate in decision-making and design.

For the internationally known artists, this is a new arena between street and museum which they gratefully accept. A wonderful story of development that does not make use of art but supports it and can thus be a win-win situation for both sides – the arts and the crafts.