Youssef Salem is unsuccessful as an author, but tireless as a seducer. Against all odds, he lands a hit with his new book, a faux-autobiographical story about his own dysfunctional family, his sexual adventures and party excesses, and wins a prestigious literary prize.

Overnight, he goes from being a perennial loser to becoming THE bestselling author all of Paris is talking about, which puts him in the awkward position of having to keep the book a secret from his parents. Torn between the joy of fulfilling his dream and the expected stress with his family and his community, Youssef faces the true price of success.